A Cartography of Canadian Mindsets Related to Plant-Based Meat

Featured in Food

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

The study was designed to understand the mind of Canadian consumers related to plant-based meat.

Helps you lose weight
Plant-based foods increase fibre intake…strengthens your digestive system
Plant-based foods are rich in vitamins
Plant-based foods reduce the risk of type-2 diabetes and cardiovascular diseases

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

You want your plant-based meat to look, feel, smell and test like real meat.

You want your plant-based meat available in a variety of forms, both at home and when dining out.