What is MindCart AI?
MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.
What to say
The right themes
How to say it
The most persuasive language
The most receptive mindsets
What was the purpose of this study?
The study was designed to understand the mind of Canadian consumers related to plant-based meat.
What are the virtue signals?
- Formulated to contain healthier ingredients
- Good for you & the environment
- Contains natural ingredients
- Produced with sustainable ingredients
What are the health benefits?
- Helps you lose weight
- Plant-based foods increase fibre intake…strengthens your digestive system
- Plant-based foods are rich in vitamins
- Plant-based foods reduce the risk of type-2 diabetes and cardiovascular diseases
What are the sensory properties?
- Appearance: exactly like meat
- Aroma: exactly like meat
- Texture: exactly like meat
- Flavour: exactly like meat
What are the uses and forms?
- Use: pastry, bread & meat pie
- When: at a business lunch
- What: at home with family
- Form: meat slices & patties
What mindsets did we discover?
"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"