An E-Commerce Study on Energy Tea

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What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

  • Questions
    What to say

    The right themes

  • User experience
    How to say it

    The most persuasive language

  • Search
    To whom

    The most receptive mindsets

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What was the purpose of this study?

This study was designed to understand the mind of consumers related to purchasing energy teas online.

What makes you buy it?

  • Energy tea… balanced energy without caffeine jitters
  • Energy tea… like coffee without the crash
  • Energy tea… promotes relaxation and a calm state of mind
  • Free shipping

What is the checkout experience?

  • Checkout via Paypal
  • Save your credit card information for future purchases
  • Login to view order history
  • Earn discounts for referrals

What are the subscription perks?

  • $5 off a $25 case
  • 15% off your order
  • Exclusive access to new test flavors
  • Free swag

What are the subscription features?

  • Easily change flavors and order quantity at anytime
  • Easily pause or cancel orders at anytime
  • Manage your subscription through text messages
  • Gift your monthly order to friends & family

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What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Driven by Product Features

You are excited by the relaxation benefits of energy tea and the free shipping experience.

Mindset-2: Driven by Subscription Perks

You are excited by the free swag and discounts that purchase leads you to receive.

Mindset-3: Driven by Product/Subscription Features and Experience

You are excited by numerous product and subscription features.