A Study on the Attitudes Towards a Keto Diet

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What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

  • Questions
    What to say

    The right themes

  • User experience
    How to say it

    The most persuasive language

  • Search
    To whom

    The most receptive mindsets

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What was the purpose of this study?

The purpose of this study is to identify what draws people towards a ketogenic diet.

What are the benefits?

  • Cut out processed foods
  • Lose weight faster compared to other diets
  • Lose abdominal fat
  • Reduces one’s appetite

Why should you start?

  • Treats metabolic syndrome
  • Lowers blood pressure
  • Reduces symptoms of epilepsy
  • Lowers bad cholesterol

What are the mechanisms?

  • Triglycerides tend to drop
  • Increases ‘good’ HDL cholesterol
  • Improves ‘bad’ LDL cholesterol
  • May lower blood pressure and insulin levels

What are the motivators?

  • It’s a trendy diet
  • Eat as much meat as you like
  • Eat as much cheese as you like
  • Indulge in treenuts

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What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Start to help with Epilepsy, Stay for the health and weight loss benefits

You are interested in starting the diet because of its ability to help reduce epilepsy symptoms, and you are driven to continue the diet because of the additional health benefits.

Mindset-2: Lose weight, increase health

You are driven to continue the diet because it helps you to stay healthy as well as effectively and safely lose weight.

Mindset-3: Treat health conditions with an easy and trendy diet

You are excited by the diet because it is trendy, allows to you to eat what you want, and it helps you to stay healthy.