A Study on Reopening Fitness Centers and Gyms

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What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

  • Questions
    What to say

    The right themes

  • User experience
    How to say it

    The most persuasive language

  • Search
    To whom

    The most receptive mindsets

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What was the purpose of this study?

The study was designed to understand the mind of reopening gym facilities in the wake of the Covid-19 pandemic.

What are the protocols?

  • Cleaning protocols above & beyond public health guidelines
  • Daily  symptom checking with contact screening of staff and members
  •  Everyone greater than 6 feet apart
  • High-quality masks provided

What should members do?

  • Members required to bring their own high-quality masks
  • Members should clean equipment before & after use
  • Members should stay home if they show any symptoms
  • Members should constantly wear mask

What should staff do?

  • Assurance that staff will enforce policies
  • Have sanitizing equipment throughout gym
  • Staff cleaning at regular intervals
  • Cleaning personnel wears bright colored shirts!

What should gym owners do?

  • Be able to use all the equipment to get a good workout
  • Free protein smoothie on Tuesdays
  • Third party daily progress report on gym safety
  • Personalized & free progress report to help you reach your goals

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What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Driven by Free Progress Tracking

You are excited by personalized & free progress reports which will help you reach your goals.

Mindset-2: Driven by Member Safety Protocol

You are comforted by the safety protocol which states that members should constantly wear mask.