A Study on Reopening Fitness Centers and Gyms

Featured in Fitness

What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

What to say
The right themes
How to say it
The most persuasive language
To whom
The most receptive mindsets

What was the purpose of this study?

The study was designed to understand the mind of reopening gym facilities in the wake of the Covid-19 pandemic.

What are the protocols?

Cleaning protocols above & beyond public health guidelines
Daily symptom checking with contact screening of staff and members
Everyone greater than 6 feet apart
High-quality masks provided

What should members do?

Members required to bring their own high-quality masks
Members should clean equipment before & after use
Members should stay home if they show any symptoms
Members should constantly wear mask

What should staff do?

Assurance that staff will enforce policies
Have sanitizing equipment throughout gym
Staff cleaning at regular intervals
Cleaning personnel wears bright colored shirts!

What should gym owners do?

Be able to use all the equipment to get a good workout
Free protein smoothie on Tuesdays
Third party daily progress report on gym safety
Personalized & free progress report to help you reach your goals

What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Driven by Free Progress Tracking

You are excited by personalized & free progress reports which will help you reach your goals.

Mindset-2: Driven by Member Safety Protocol

You are comforted by the safety protocol which states that members should constantly wear mask.