A Study on Consumer Attitudes Towards Customized Sweaters with Pet Images

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What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

  • Questions
    What to say

    The right themes

  • User experience
    How to say it

    The most persuasive language

  • Search
    To whom

    The most receptive mindsets

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What was the purpose of this study?

The purpose of this study is to assess consumer attitudes towards purchasing a sweater customized with an image of their pet.

Why should you trust the company?

  • Made in USA
  • Influencer or celebrity endorsed
  • Highest ratings and thousands of reviews

Customizability?

  • Not just sweaters, we have t-shirts and sweatpants too!
  • Print a photo of any pet! Cat, dog, gold fish or even a lizard!
  • Prints come in different sizes, from small to large

What is unique about the company?

  • High quality recycled material… A more green style of business
  • Satisfaction guaranteed… lifetime warranty
  • 5% of profits donated to local animal shelters

Cost?

  • Seasonal discounts… 50% off during the holiday season!
  • Seasonal discounts… $50 off during the holiday season!
  • Refer a pet owner! 10% for you and your friend
  • Free shipping

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What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Proud America

You are drawn to purchase because you see the high ratings given and the product is made in the USA.

Mindset-2: Unique, Customizable Product Seekers

You are excited by this product because you can customize it to look and fit the way you want.

Mindset-3: Value Seekers

You are drawn to purchase because you think you are getting a good deal.