What is MindCart AI?
MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.
What to say
The right themes
How to say it
The most persuasive language
The most receptive mindsets
What was the purpose of this study?
The purpose of this study is to identify consumer attitudes to a brand new dog-centered app.
What is it?
- A brand new app for dog owners to interact with their dogs in doggy daycare
- A low-cost app connecting you to REAL pets available on IOS and Android
- A virtual dog fostering app… help dogs in need using your phone!
- A virtual comfort animal app for people isolated during quarantine
What are the unique features?
- Dog walker wears a go-pro… watch your dog getting walked
- Send treats to your dog via the app
- Use a ‘dogecoin’ (in-app currency) to have the dog walker sing your dog a song
- Talk to your dog through the app
What are the benefits?
- Stay in contact with your dog virtually via an app when you are at work
- Comfort your dog when you are away… reduces separation anxiety
- Come home to a relaxed puppy because you never ‘really’ left!
- Give your allergic kid a dog… without the mess and stress
What is the story?
- In 2009, our founders were sad they were away from their dogs, and the idea for the app was born
- A percentage of profits are donated to local animal shelters
- Our founders were dog lovers who couldn’t have their own dogs because they were too busy
- Every employee is a certified dog expert dedicated to improving quality of life for dogs
What mindsets did we discover?
"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"