A Study on College Students’ Attitudes Towards Vegetables

Featured in Food

What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

What to say
The right themes
How to say it
The most persuasive language
To whom
The most receptive mindsets

What was the purpose of this study?

The purpose of this study is to understand college student's attitudes towards vegetables

What are the benefits towards your body?

Improve vision w/ vitamin A intake
Fight off certain cancers and cardiovascular disease
Clear up skin w/ vitamin A intake
Healthier teeth w/ vitamin C intake

How can I include vegetables into my diet?

Order a salad at a restaurant
Vegetable snack pack
Follow MyPlate.gov guidelines
Incorporate vegetables into new recipes

How to share and prepare?

Seasonal vegetables are cheaper and better tasting
Buy whole vegetables to prepare and store yourself
Share vegetables with your roommates or family members
Eat frozen or canned vegetables

What are the benefits for your lifestyle?

More energy throughout the day
Live a longer and happier life
Boosts immune system
Promotes weight management because it is low in calories and fat

What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Benefits that come from fresh, whole vegetables

You are driven to eat fresh vegetables because they have numerous benefits to your health and lifestyle.

Mindset-2: Positive body and lifestyle focused

You are focused on taking good care of your body and maintaining a healthy lifestyle.

Mindset-3: Cheap, sharable vegetables that help keep you and your friends safe

You eat vegetables which are easily prepared because you are interested in the health benefits.