A Study on College Students’ Attitudes Towards Vegetables

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What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

  • Questions
    What to say

    The right themes

  • User experience
    How to say it

    The most persuasive language

  • Search
    To whom

    The most receptive mindsets

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What was the purpose of this study?

The purpose of this study is to understand college student's attitudes towards vegetables

What are the benefits towards your body?

  • Improve vision w/ vitamin A intake
  • Fight off certain cancers and cardiovascular disease
  • Clear up skin w/ vitamin A intake
  • Healthier teeth w/ vitamin C intake

How can I include vegetables into my diet?

  • Order a salad at a restaurant
  • Vegetable snack pack
  • Follow MyPlate.gov guidelines
  • Incorporate vegetables into new recipes

How to share and prepare?

  • Seasonal vegetables are cheaper and better tasting
  • Buy whole vegetables to prepare and store yourself
  • Share vegetables with your roommates or family members
  • Eat frozen or canned vegetables

What are the benefits for your lifestyle?

  • More energy throughout the day
  • Live a longer and happier life
  • Boosts immune system
  • Promotes weight management because it is low in calories and fat

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What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Benefits that come from fresh, whole vegetables

You are driven to eat fresh vegetables because they have numerous benefits to your health and lifestyle.

Mindset-2: Positive body and lifestyle focused

You are focused on taking good care of your body and maintaining a healthy lifestyle.

Mindset-3: Cheap, sharable vegetables that help keep you and your friends safe

You eat vegetables which are easily prepared because you are interested in the health benefits.