What is MindCart AI?
MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.
What to say
The right themes
How to say it
The most persuasive language
The most receptive mindsets
What was the purpose of this study?
The purpose of this study is to identify strategies to combat poor nutrition and obesity in children through nutritious snacking.
How is it priced?
- Affordable, but quality food & snacks
- The cheapest food & snacks
- Quality food is worth paying more for
- Price is not a factor when it comes to food
What is the nutrition?
- Clearly labeled as healthy
- Contains whole food ingredients
- Low in sugar or fat
- Taste is more important than nutrition
What is the convenience?
- Easy to make
- No preparation required
- Portable food
- Quality is more important than convenience
What is the taste?
- Delicious taste
- Taste is unimportant
- Fills your stomach
- Taste is just one factor among many
What mindsets did we discover?
"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"