A Study on Attitudes Towards Snacking in an Effort to Prevent Childhood Obesity

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What is MindCart AI?

MindCart AI is an empirical solution for identifying what to say, how to say it and to whom.

  • Questions
    What to say

    The right themes

  • User experience
    How to say it

    The most persuasive language

  • Search
    To whom

    The most receptive mindsets

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What was the purpose of this study?

The purpose of this study is to identify strategies to combat poor nutrition and obesity in children through nutritious snacking.

How is it priced?

  • Affordable, but quality food & snacks
  • The cheapest food & snacks
  • Quality food is worth paying more for
  • Price is not a factor when it comes to food

What is the nutrition?

  • Clearly labeled as healthy
  • Contains whole food ingredients
  • Low in sugar or fat
  • Taste is more important than nutrition

What is the convenience?

  • Easy to make
  • No preparation required
  • Portable food
  • Quality is more important than convenience

What is the taste?

  • Delicious taste
  • Taste is unimportant
  • Fills your stomach
  • Taste is just one factor among many

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What mindsets did we discover?

"These questions and answers are mixed together to create combinations resulting in 24 unique vignettes that the participants rate"

Mindset-1: Healthy, tasting, filling

You tend to snack on foods that are labeled as healthy, are filling, and taste good.

Mindset-2: Pricing and quality matters more than taste

You are more influenced by the pricing and quality than the taste when deciding on foods to eat as snacks.

Mindset-3: Convenience is most important

You snack based on the convenience factor over everything else.