MindCart as a Fundraising Tool

Aug 1, 2022 / Mind Cart AI

You must learn to “use bias for better” shares Cherian Koshy, a behavioral science expert who avidly uses MindCart in an effort to maximize consumer and donor response. In a webinar about how to maximize donations and fundraising efforts with an application of Behavioral Science. This application of behavioral science can be effectively achieved with the invocation of MindCart AI’s technology that analyzes the market and consumer mindset. 


In the world of fundraising, it is necessary to attempt to crack donor biases in order to optimize and maximize the donation opportunities which may be available. This can be accomplished by working to understand the customer base as a whole and in segments. These segments can be determined through understanding different primary interests. It becomes important to research the market of the possible donors, to understand what interests and captures the mind’s of individuals in this pool, and then to work to gain their support through effective marketing materials. 


In looking to understand the mind of the potential donor, it is necessary to understand their mindset, motivations, behaviors (both good and bad). With this clear picture of the current situation, the opportunity to adjust the donor mindset in the ideal way which will garner donations becomes more feasible. 

This is where behavioral science, MindCarts artificial intelligence, and an understanding of the 3Bs comes into play.


Randomized controlled trials allow an organization trying to fundraise to understand the donor behavior. By running experiments which garner survey responses from potential donors about the different attributes that are unique to an organization, the important aspects which require specific and unique emphasis emerge. This will then allow the organization to focus on the aspects of an organization which are unique and well-received by a number of individuals. This behavioral science framework will move you from the current position to one of numerous donations. 


In this work to move donors from point A to point B, it becomes important to work to identify the 3 Bs, according to Koshy. These Bs are Behavior, Barriers, and Benefits. To understand Behavior is to work to adjust small choices to increase the interest in your foundation to lead them to donate more. In order to accomplish these Behavioral changes, it is necessary to identify the Barriers to change. By understanding the potential challenges in achieving the desired behavioral change, it will be possible to avoid or overcome the barrier in an initial phase rather than when more barriers have arisen. This will make it more possible to achieve the desired outcome. Further, it is ideal to identify the Benefits as well. With these noted benefits, there is more motivation to achieve the end goal and a more accurate sense of what needs to be accomplished. The benefits can be targeted and may have embedded solutions to the barriers and the behavior of donors. 


As the Behavioral changes are worked towards through an analysis of both the end goal Benefits and the pathway Barriers, MindCart AI can help. This will lead to the ultimate goal achievement of reaching a maximized amount of donations. 


MindCart runs these randomized controlled trials which identify donor behavior in a unique way. MindCart takes into account that there is no “one-way” to achieve desired donor behavior because not everyone wants the exact same thing, meaning different methods of connection and messaging work differently among various groups of people.


MindCart invokes a system of horizontal segmentation to uncover 3 main Mindset Segments which identify the focus of the 3-4 main donor groups, and this will allow for more targeted and effective marketing messages which will encourage maximal donations.  


When running a MindCart study, you will input four dimensions about different aspects of your organization. Then you will input four attributes within each dimension to describe each identified aspect in four unique ways. This will generate a survey which will receive between 150-200 responses. MindCart auto-analyzes these results using its unique mind-genomics based artificial intelligence by dividing the respondents into three mindset segments. Each mindset segment has a different interest or priority which is not predetermined by demographic or psychographic factors. 


With this knowledge of the three mindset segments, it will become possible to create 3-4 different resonant messages which drive marketing. This will aid in connecting with the highest number of potential donors and encourage them to donate at the maximal level. By targeting and showing an understanding of what the individuals are interested in, there willingness to donate will increase, and their behavior will change positively.


By conducting this unique set of experiments which allows for an understanding of consumer mindset and the market overall, Behavior can be changed, while overcoming Barriers and reaching potential Benefits. 


Consumer and Market research conducted with MindCart AI can help organizations to target the ideals of potential donors and maximize the donation opportunities, thus using “bias for better.”

Reference: Cherian Koshy’s Fundraising Everywhere: Behavioral Science Everywhere! Webinar

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